2016 Content Marketing Stats And Data

4 min readSep 13, 2016
  1. On average, 75% of ideas are turned into a content asset, published once and never reused or repurposed again. Kapost
  2. Content marketing budgets have increased for B2C companies with 32% of total marketing budgets going towards content. (source)
  3. Social media has become the most popular content marketing tactic reported by 90% of B2C businesses.The next most used content marketing tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%). (source)
  4. LinkedIn is used by 94% of B2B marketers as part of their content marketing strategy. Don’t worry, B2B marketers are using other social media networks as part of their content marketing strategy, as well: Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). (source)
  5. A whopping 88% of B2B marketers include content marketing as part of their marketing strategy, but a contradicting 32% of them actually have a documented content marketing strategy. (source)
  6. Video has become the highest performing content marketing tool. Two-thirds of marketers and agency executives believe that original digital video will become as important as original TV programming within the next three years.​ (source)
  7. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. (source).
  8. 65% of senior marketing executives believe visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. CMO Council
  9. 82% of marketers who blog see positive ROI for their inbound marketing. Hubspot
  10. Content with relevant images gets 94% more views than content without relevant images. Kiss Metrics
  11. 46% of marketers say photography is critical to their current marketing and storytelling strategies. CMO Council
  12. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic. MarketingProfs
  13. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Demand Metric
  14. Companies which blog have 434% more indexed pages than those which do not. Contently
  15. 60% of marketers create at least one piece of content each week. Emarketer
  16. 55% of business-to-business (B2B) marketers said it is unclear within their organization what an effective or successful content marketing program looks like. Content Marketing Institute
  17. 78% of CMOs believe custom content is the future of marketing. Demand Metric
  18. Last year, 38% of B2B marketers said they were effective at content marketing vs. 30% this year. Companies which report being clear on what success or effectiveness looks like also show a higher effectiveness rate (55%). Content Marketing Institute
  19. 60% of marketers predict the use of infographics will increase in 2016 compared to 2015. CMO Council
  20. Infographics are Liked and Shared on social media 3X more than other any other type of content. Mass Planner
  21. Articles with images receive 94% more views. Jeff Bullas
  22. 32% of B2B marketers are sophisticated/mature with content marketing, whereas 56% are still struggling to form a cohesive plan and strategy. Content Marketing Institute
  23. Brands creating 15 blog posts per month average 1,200 new leads per month. Hubspot
  24. 11% have started to create the odd piece of content, yet have not made it part of their digital marketing strategy. Content Marketing Institute
  25. 61% of the most-effective B2B marketers meet daily or weekly with their content marketing team either virtually or in person. Furthermore, those who meet daily or weekly find the meetings to be more valuable (70%) than those who meet bi-weekly or monthly (49%). Content Marketing Institute
  26. Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). Aberdeen
  27. 76% of B2B marketers say they will produce more content in 2016. Content Marketing Institute
  28. 73% of consumers get frustrated by irrelevant web content. Hubspot
  29. 69% of marketers say content is superior to direct mail and PR. Custom Content Council
  30. The 5 most important marketing tactics for B2B businesses are (in order): in-person events, webinars/webcasts, case studies, white papers and videos. Content Marketing Institute
  31. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). Aberdeen
  32. 94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Content Marketing Institute
  33. When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Life Learn
  34. 54% of marketers surveys said they only spend 10% of the digital marketing budget on content distribution. gShift

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