Sneakernomics: the marketing behind the new cool kids on the block.We always love a good marketing example from a sneaker brand. Until recently, it was all about Jordans, Adidas with their controversial…3d ago3d ago
Marketing strategy explained.We recently took part in a Romanian Business Leaders Round Table and also hosted a new edition of Subsign Talks. For both events, the main…3d ago3d ago
UGC best practices 2025 (for brands).Lately, the social media feeds of many brands have started to resemble the ‘For You’ page, with diverse content that looks more…3d ago3d ago
Back to college? Brands are taking a seat in the classroom.It’s back-to-school and back-to-the-office season, but right now the spotlight seems to be on back to college. For the past few years…Sep 10Sep 10
The rise of rage-bait in brand marketing.Brands today seem less afraid to provoke. It looks like as long as people are talking, they’ve won. This strategy, that we know as…Sep 10Sep 10
Stop posting more. Start posting you.Have you noticed that, now, with AI, everybody can post anything at any time?Sep 5Sep 5
How to build a brand obsession. The Labubu playbook.Our colleague Vlad just got back from vacation and brought us a tiny Labubu. It’s not an original, and that’s totally fine. Because when a…Aug 21Aug 21
The dos & don’ts of marketing for the second half of 2025.We’re halfway through 2025, which makes it the perfect time to pause and take a look at the marketing landscape, the trends that we…Aug 21Aug 21
SEO vs AEO vs GEO: a comprehensive guide.In the rapidly evolving world of digital marketing, understanding how content is discovered and ranked is more crucial than ever. With the…Aug 19Aug 19
The real cost of SEO: A breakdown of services and expenses.In the rapidly evolving world of digital marketing, understanding how content is discovered and ranked is more crucial than ever. With the…Aug 19Aug 19
