subsign·Mar 18Can AI handle your brand’s marketing?There is a current discussion in the marketing field about the use of AI and its consequences. Because yes, we all agree that the best…
subsign·Mar 16Why you should fix your strategy before you redesign your website.You’ve hit a revenue plateau. Your marketing leads are inconsistent. The sales team is complaining. And invariably, the conversation pivots…
subsign·Mar 16The question most business owners get wrong: Marketing Director or Manager?For businesses with turnover between €500k and €5M, the decision to hire a Marketing Director feels like a necessary step toward maturity…
subsign·Nov 12, 2025Sneakernomics: the marketing behind the new cool kids on the block.We always love a good marketing example from a sneaker brand. Until recently, it was all about Jordans, Adidas with their controversial…
subsign·Nov 12, 2025Marketing strategy explained.We recently took part in a Romanian Business Leaders Round Table and also hosted a new edition of Subsign Talks. For both events, the main…A response icon1A response icon1
subsign·Nov 12, 2025UGC best practices 2025 (for brands).Lately, the social media feeds of many brands have started to resemble the ‘For You’ page, with diverse content that looks more…
subsign·Sep 10, 2025Back to college? Brands are taking a seat in the classroom.It’s back-to-school and back-to-the-office season, but right now the spotlight seems to be on back to college. For the past few years…
subsign·Sep 10, 2025The rise of rage-bait in brand marketing.Brands today seem less afraid to provoke. It looks like as long as people are talking, they’ve won. This strategy, that we know as…
subsign·Sep 5, 2025Stop posting more. Start posting you.Have you noticed that, now, with AI, everybody can post anything at any time?
subsign·Aug 21, 2025How to build a brand obsession. The Labubu playbook.Our colleague Vlad just got back from vacation and brought us a tiny Labubu. It’s not an original, and that’s totally fine. Because when a…
