We are starting of a series of short posts with the intent of highlighting some of the good case practices that are happening now in Employer Branding and that are driving real change in the organizations.
Starbucks does a really good job of building its brand through its employees. Starbucks has a @StarbucksJobs Instagram and Twitter account that they use specifically to promote their employer brand and interact with potential candidates.
They use the hashtag: #sbuxjobschat to encourage people to contribute feedback and they also regularly post links to their LinkedIn and other social media pages for easy access to resources. They refer to their employees as partners and with that title, they take pride in the brand that they work for. Creating a unique community for employees is not something new to the jobs industry, but what you can learn from Starbucks is that by creating conversations online through various social media platforms with current employees and potential candidates you can learn about what inspires people in their jobs and also what kinds of things people are looking for in potential jobs at your company.
Starbucks also has a Jobs Playlist you can view via their Youtube Channel. Visit Starbucks’ career site here.
Let’s start building your brand and make it an industry case study today!
hi@generatia.xyz | https://generatia.xyz/
