Lululemon, like Google, have positioned themselves as a very desirable employer to work for. Their careers page features catchy headlines like: ‘Teams that sweat together, work together,” and photos of happy employees working together and inspiring others.
Lululemon extends their efforts through various social media efforts and with various campaigns: #ThisIsLululemonLife and #JobLove. Lululemon is becoming more and more of a lifestyle brand and their employer brand is also reflecting a similar shift. Having a good brand within the market is important, which is why it is dually important that your employer brand be reflective of this. Visit Lululemon Athletica’s career site here.
Let’s start building your brand and make it an industry case study today!
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