When working on a new or redesigned logo there are a few aspects that you should always take into consideration.
We made a list to help in that process as well as highlighting some of the logos we made. You can see the entire process in the links under the photos.
Checklist:
✅ Has the logo been designed in a vector format?
✅ Are the colors appropriate for the target market?
✅ Will the colors fit the expectations of the target market?
✅ Does the logo work in black and white?
✅ Does its style match the personality of the brand?
✅ Is it legible and easily readable?
✅ Is the form clean and simple?
✅ Will it work when scaled down to the size of a thumbnail?
✅ Does the form have good balance and proportions?
✅ Is it free of fine lines or small details that will get lost at small sizes?
✅ Will it work on all the applications you will need to use it for?
✅ Is it different from your competitors logos?
✅ Is it free of any trends that may cause it to look dated in a few years?
✅ Is the logo memorable?
If you require any assistance with your own logo, marketing or advertising campaigns give us a shout at hello@subsign.co
