It’s no secret that video is one of the most powerful and effective marketing tools for any business.
Whether you’re looking to attract new customers, educate the old ones, or just explain how your products and services work, an explainer video is an excellent choice for your video digital marketing needs. These are quick, straight-to-the-point productions that are very effective in converting prospects to customers, and help to brand your company.
If you’re thinking about adding an animated video to your arsenal of marketing tools, here are a few good reasons to get started now.
Showcase Your Personality
The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection.
People Actually Prefer Watching Video
When it comes to online activities, watching video is at the top of the list for both consumers and professionals. This is definitely a benefit to your business because with your explainer video, you have the opportunity to connect with both customers and prospects on a deeper level. This is where a professional script is golden. Your explainer video should hit some emotional points for viewers (humor, etc), as well as show why you’re the best option for them.
- Visitors spend 100% more of their time on pages that contain video. (Marketingsherpa)
- 59% of senior executives prefer video over text. (Brainshark)
- 90% of consumers watch online video. (Media Post)
- Video accounts for 52% of all mobile traffic. (eMarketer)
A custom animated explainer video gives you the opportunity to promote your brand in a new and profitable fashion. The use of animated characters and colors linked to your brand and target audience helps you to create a true personal brand by getting your potential customers emotionally closer to it. This revs up your sales process and eventually turns your customers into faithful brand ambassadors!
Perfect Pitch Every Time
There’s nothing worse than not knowing how to tell people what you do in a way that they get it immediately. An explainer video helps you give your perfect pitch all over the world at any time of the day. You don’t even have to be there! And if you choose the right explainer video partner, you may just end up with your perfect company story that you can use in pitches, on your website, email marketing and more.
More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Rank Better in Google Search
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth.
According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
Increase Web Traffic
Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos.
No matter what your business, video is one of the smartest investments you’ll ever make. So what are you waiting for?
Sit down, get brainstorming, and imagine how your message can become truly animated!
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